Marketing Specialists - VIM Chiropractic & Wellness Center

Background

A Catonsville Maryland-Based Chiropractic and Wellness facility was looking to improve its marketing, and social media presence to attract a higher caliber of clients as she expands her facility and offers more services.

The Challenge

• The initial need was for a social media specialist (primarily focused on Instagram) to increase their follower count and create a grid design for their Instagram.

• Upon further investigation there were a lot of attributes in the client’s website, social, and general marketing that needed attention.

• For example, the client had no way of determining where her leads came from, they had no access to website analytics, newsletter, etc.

• The client initially wanted to stay within certain price points without really knowing if that would solve the immediate problem for them.

The Solution

• We created a shortlist of candidates who specialized in various aspects of marketing including, paid media, marketing generalists, and and graphic designers who embodied a variety of those skillsets. While also prioritizing candidates who have had experience with health care, chiropractic facilities, and spa facilities.