Marketing Strategist (Independent Contractor)

Job Title: Marketing Strategist (Independent Contractor)

Location: Catonsville, Maryland, USA

Job Type: Freelance / Independent Contractor

Compensation: Hourly Rate Pending Experience

About The Client: The client is a leading provider of holistic healthcare services in

the Catonsville, Maryland area, specializing in chiropractic care, spinal decompression, neuropathy

treatment, myofascial release, nutritional consultations, brain tap, and laser and red light therapy. Our

mission is to not only keep our patients out of pain but most importantly getting them to a healthy state

where they can get back to doing the things that they love to do.

Role Overview:

We are seeking a Marketing Strategist with previous experience in the health, wellness, and luxury

verticals to collaborate with us and play a pivotal role in taking our growing business to the next level. The

selected candidate will work as an independent contractor and collaborate closely with the owner to

execute digital marketing and branding strategies tailored to the chiropractic and wellness industry

vertical.

The ideal candidate will have a strong understanding of social media marketing, email marketing, content

creation, and an appreciation for the nuances of the luxury, health, and wellness field.

Responsibilities And Requirements:

● Develop and implement comprehensive digital marketing strategies to promote the client’s business

and Wellness Center's services and brand across various online platforms.

● Create engaging and mobile-first content for social media channels, ensuring adherence to best

practices and accessibility standards for the visually impaired.

● Manage website vendor relationships to make adjustments for website content, page layouts, and

gather data analytics, etc.

● Craft compelling copy and content strategy for social media posts, newsletters, email campaigns,

brochures, flyers, and other marketing materials.

● Ability to source and utilize influencers to advocate for the client’s business and Wellness brand.

● Generate innovative ideas to enhance brand visibility, attract new clients, partnerships, and retain

existing clientele.

● Collaborate with the owner to shoot and produce quality content for social media, preferably 1-2

times a month, requiring occasional office visits.

● Monitor and analyze key performance metrics to evaluate the effectiveness of digital marketing

campaigns and optimize strategies for maximum impact.

● Stay informed about industry trends, emerging technologies, and best practices in digital

marketing and healthcare/wellness.

● Prior experience in digital marketing, preferably within the luxury, healthcare, or chiropractic

industry vertical.

● Strong understanding of social media platforms, content creation, and audience engagement

strategies. (Including TikTok, Facebook, and LinkedIn)

● Proficiency in creating content calendars and executing digital marketing campaigns across

multiple channels.

● Familiarity with email marketing tools and techniques for list building, newsletter creation, and

copywriting.

● Excellent communication skills and attention to detail.

● Ability to work independently and collaborate effectively with team members.

● Willingness to commute to the office for content creation as needed.

● Passion for holistic health and wellness is a plus.

● Must be able to work independently, and autonomously